Condor CARES, which stands for Customer Assistance, Response, and Extension Services, continues to reach more growers, exhibiting the premium quality of fresh produce of farmers’ seed choice. Allied Botanical Corporation (ABC), with support from its channel partners, has set up over 500 Condor CARES kiosks in various regions in the Philippines since the campaign’s launch in January 2019.

Despite the restrictions on the mobility of people and goods, ABC was still able to reach over 4,000 growers nationwide with Condor CARES in 2020; while carefully observing the health and safety protocols implemented by the Covid-19 Inter-agency Task Force. Dealers have expressed positive feedback toward the campaign as it lets their customers see and feel the quality of the fruits of the seeds they offer.

The campaign is part of ABC’s efforts to boost its brand visibility, wherein its technical field force sets up booths displaying fresh produce from farmer cooperators growing Condor vegetable seeds and using Crop Care PRO fertilizers.

Crucial to buying a product is knowing the actual results you get if you use them. Displayed in front of agri-supply stores are ABC’s focus hybrid varieties such as:

• Calabaza Avida F1
• Amapalaya Trident Improved F1
• Eggplant Warhawk F1
• Yardlong Bean Verdana
• Tomato Fantastic F1
• Panigang Pepper Panigang Best F1
• Hot Pepper Pinatubo F1

Boxes and bottles of powerful fertilizer brands distributed by the ABC are also present in the Condor CARES booth.